The Year of the Non-Surgical Procedure

2014 will see booming numbers of people making the most of non-surgical facial aesthetic treatments such as wrinkle reduction injections and dermal fillers, according to a leading professional in the field.

Dr Brian Franks, a senior academic, clinician and clinical lead at the University of Central Lancashire, says the affordability and effectiveness of non-surgical solutions has already led to a major surge in their popularity, and this looks set to continue, and increase.

Their success among public figures and celebrities has helped them become one of the most popular choices for people seeking cosmetic treatments. Non-surgical solutions already account for nine out of 10 of all cosmetic procedures in the UK, and are responsible for 75 per cent of the industry’s value.

The popularity of cosmetic treatments, generally, also looks set to rise over the coming months. Figures from the Department of Health show that these procedures were worth £750 million in 2005 and £2.3 billion in 2010. They should be worth £3.6 billion by 2015.

Cosmetic procedures on the increase

Recent figures released by the British Association of Plastic Surgeons (Baaps) also revealed that there were a total of 50,122 cosmetic procedures done in the UK in 2013. This was an increase of 17 per cent on 2012.

The biggest increase was in the number of people opting for liposuction, which saw a 41 per cent rise in numbers compared to the year before. Brow lifts and nose jobs were next, up 17 per cent, followed by tummy tucks, which increased by 16 per cent.

There were 11,135 breast augmentation operations carried out, up 13 per cent, and 7,808 eyelid surgical procedures (blepharoplasty), a rise of 14 per cent. The next most popular procedures were face and neck lifts, up 13 per cent at 6,380, and breast reductions, up 12.5 per cent to 5,476.

Baaps said 2013 was the ‘most impressive’ year in terms of demand for cosmetic surgery since 2008.

Breast enhancement was the most popular surgical choice for women, while most men chose rhinoplasty. Women underwent 45,365 procedures, accounting for 90.5 per cent of the total.

Male numbers on the up

Men are increasingly seeing the benefits of cosmetic surgery, with a 16 per cent increase in numbers to 4, 757 in 2013.

It is certainly not just British men who are being drawn to cosmetic procedures either, as more males across the globe are persuaded of the benefits by seeing the great results in others.

In America’s Silicon Valley there is a boom in the number of technology experts wanting to use cosmetic procedures as a way of looking younger and, in turn, being more successful in their work. They seem to have taken to heart the words of Mark Zuckerberg, the chief executive of the Facebook social networking site, who famously claimed that young people are the smartest.

San Francisco cosmetic surgeon Dr Seth Matarasso said that the employees of Silicon Valley were increasingly looking to cosmetic treatments to give them the confidence they need in their jobs.