Prosperity Leads To Procedures Popularity

The popularity of cosmetic enhancement procedures corresponds with growth in the economy, according to a recent study.

American expert Dr Douglas Hargrave has revealed that improvements in the economy have led to more people seeking cosmetic enhancements as financial confidence grows and people find themselves with the means to have the work that they have long-dreamed of done.

These numbers have also been boosted by a boom in the number of people using social media sites, both for professional and personal reasons, he said. These include the likes of Facebook, Twitter and LinkedIn, which now feature in the lives of a huge proportion of the population.

The most recent statistics unveiled by the ASAPS, or the American Society for Aesthetic Plastic Surgeons, showed that people in the US spent the most on cosmetic procedures in 2013 since the start of the Great Recession in 2008, a trend reflected in the UK. This amounted to in excess of $12 billion being spent in just one year and 12 per cent more procedures being carried out than in 2012.

Dr Hargrave said that an improving economy and the popularity of social media are the main reasons behind these increases, which are affecting all areas of the industry. He said that there was increasing interest in all forms of cosmetic surgery, from dermal fillers and other minimally invasive procedures, to breast augmentation and facelifts.

Social media link

More and more people every day use social media to connect with friends and business associates and American plastic surgeons have noticed a significant rise in the numbers of people who want to enhance their appearance to look better online. This can prove to be advantageous to both their personal relationships and professional prospects, giving them the confidence to deal with even the most important, difficult or challenging interactions.

The number of surgical procedures on the face, including rhinoplasty and eyelid work, grew in 2013 but the popularity of non-surgical treatments continues to boom. A study just released in the specialist Plastic and Reconstructive Surgery journal reveals that it is these minimally invasive procedures that are growing the fastest in terms of their popularity, and this growth looks set to continue and increase – making these the treatments of the present and the future.

There is undoubtedly a growing demand for aesthetic treatments that do not require surgery, such as advanced skincare therapies. Botox cosmetic injections and anti-wrinkle fillers continue to be hugely popular as more people realise the potential of aesthetic procedures – and have the disposable income to fund them.

Dr Hargrave says these treatments are also increasingly popular with both men and women as they can be carried out discreetly and do not require any recovery time or periods off work. The fact that more people have well-paid careers means that there are increasing numbers seeking cosmetic treatments, but this also means that there are more demands on people’s time and less opportunity to have long periods away from work.