Over the last few years, there has been a significant increase in the popularity of a range of cosmetic surgical procedures within the UK. According to the annual release of statistics by the British Association of Aesthetic Plastic Surgeons, also known as BAAPS, there was an increase of over 10% compared to last year in the numbers of nose alterations, breast implants and face lifts performed. Amazingly, the increase in the number of liposuction procedures completed increased by an enormous 41%, described by a spokesperson for BAAPS as a very impressive rise in demand and one of the biggest seen since the start of the country’s economic recession of 2008.
Figures for the year 2013, the last year for which complete statistics are available at this time, show that there was a 13% increase in breast augmentations, a 14% increase in eyelid surgeries and a 13% increase in face lifts and neck lifts. Over eleven thousand breast augmentation procedures were performed. This is approximately double the number of breast reduction procedures carried out, which was also five and a half thousand and showing an increase of 12.5% compared to the previous year. A 16% increase in the number of ‘tummy tuck’ operations and a 14.5% increase in operations which transfer fat reflect the growing trend towards procedures which affect the whole body, rather than the more specific localised treatments.
There have been several theories posed to explain this continued increase in popularity of the cosmetic surgery industry. In 2005, the industry was held to be worth an estimated £750 million within the UK, with this growing to £2.3 billion by 2010. Forecasts suggest this will reach £3.6 billion in the UK by the year 2015.
The first theory suggests that at this point in time, cosmetic industries are in a stronger financial position – as is the UK’s own internal economy. The confidence of the public in their financial and economic situations seems more certain, with employment prospects less volatile and thus people having a greater ability to invest in the things which are important to them. The options from reputable companies to pay using finance arrangements or instalment terms is also made more popular for those whose income is more guaranteed than it would have been during the height of the recession.
Secondly, the cosmetic surgery industry has had a resurgence of popularity based on the reliability and proven success rate of its procedures. Face lifts and breast augmentation procedures among others now have a long history of effectiveness, which reputable companies are able to draw on in order to show their prospective clients the results that might be achieved. Increased industry regulation has also made it easier for those interested in exploring plastic surgeries to feel confident in their surgical teams and the companies offering the desired procedures. Companies like Elanic are able to reassure their clients by showing evidence of previous successes, creating a culture of confidence that helps people feel certain they can invest in improving their appearance.